So, a lot of people write in and ask the difference between the question "why" and the WHY, as we talk about it, like start with WHY. The WHY is a purpose, cause, or belief, the underlying reason why we are motivated to do something. The reason a company exists, the reason why we're passionate about something.
The question "why" aims to get at and assert the same thing in a generic sense, like why do you do something, what's the underlying reason for that? That's why I called the WHY, "the WHY." Another reason why I called the WHY "the WHY" is because when I would ask people, "What comes first: vision or mission?" People would debate it.
There's no standardized definition of vision or mission. So, people who believe mission came first, I asked them, "So what's the definition of mission?" They said, "It's why we get out of bed in the morning." People who believed vision comes first would say," Well, it's why our company exists.
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" And whether it's brand or purpose, all these things, everybody gave me the same definition: why. So that's why I called it the WHY.
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